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Rind

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A product story told in slow motion - macro footage of the product bursting apart fills the screen while scroll drives the narrative chapter by chapter. Built from our watermelon brand work: playful copy, cinematic footage, and a “scroll to unrind” structure that makes an everyday product feel like an event.

What is included: the full-bleed slow-mo hero with quiet corner copy, numbered scroll chapters with a side progress rail, the skip link for impatient buyers, a product/flavor grid that lands after the film, and footer CTA band.

Customize it: swap the footage, the verb (unrind, unwrap, uncork) and the chapter lines. The prompt explains how to pace chapters against clip length.

The prompt
Build a single-product story page called "Rind" - an everyday product made cinematic. Mine is watermelon; the structure ...

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How to use it

  1. Copy the prompt and paste it into Claude, Cursor or any AI coding tool - current models give the best results.
  2. Replace the marked tokens (colors, copy, media file names) before you run it.
  3. Run it, open the result in a browser, then iterate in small steps - one change per message.

Customize it

  1. Palette and type live in the token block at the top of the prompt - change those first, nothing else.
  2. Keep the motion values as written on the first pass; tune them only after you have seen the default.
  3. Swap media last, matching the aspect ratios the prompt names.
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